The Right Way to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool
We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what many people still believe, Instagram isn’t just a fun app where you can post meals, holiday and family pics.
Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1 . 6 billion loves per day.
A note of caution: there are plenty of people out there who promise to grow your Instagram followers by the thousands, but be careful. Most of them use fake accounts developed by bots to inflate your amounts.
These types of followers have zero worth. In fact , they can even be harmful, wanting to steal your password or even photos or infect you using a virus.
According to the data security company Imperva, these bad bots be aware of 28. 9 per cent of bots on Instagram.
The best way to build your Instagram followers is by being authentic for your brand and your audience.
Here are 3 or more tips to help you get real Instagram followers:
1 . Tell a Story with Hashtags
It’s great to use your business name as a hashtag, but you need to believe beyond that.
If you want to use your Instagram posts to get followers, use additional hashtags that tell the story from the image you’re sharing. You want to start a conversation when you’re sharing posts regarding things like:
᾿ Product roll-outs
A good example of a brand who does this nicely is @Tostitos.
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They use the hashtag #GetTogetherAlready to encourage people to get together and share their chips, and also to make use of the hashtag when they share photos of their meetups.
By using engaging, relevant hashtags, you can be discovered in Instagram searches and hopefully build up followers on Instagram.
2 . Get Creative
Instagram is focused on photos, so many people think of the caption as an afterthought.
Don’t neglect the caption! You can generate engagement and promote sharing by using descriptive words which will engage, inspire and entertain your followers.
Here are some ideas to help you build up followers on Instagram with your content:
᾿ Use questions in your caption. Write your question at the beginning of the particular post so that people see it very first.
᾿ Get personal with your posting. Tell a story about yourself, or even how your product helped or inspired someone else.
᾿ Ask people to tag others. Asking people to label three of their best friends or tagging someone they are grateful for brings other potential followers into the formula.
A great example of a brand that will personal posts well is the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to educate the user on the plight of animals around the world.
Remember when it comes to making use of Instagram posts to get followers, is actually all about being authentic. Don’t use queries in every single post or tell a personal story that isn’t genuine.