There are numerous reasons why a SEO strategy fails to deliver.
In this article I ponder more than 10 primary reasons why your SEARCH ENGINE OPTIMIZATION strategy could miss its indicate.
1 . No long term perspective
Most SEO action plans are defined for a limited period of time like 6 months to a year. Many clients feel article that period there will be no SEO needed, or at max, some maintenance to keep up the rankings. It’s this short term thinking that gets site owners caught up in a wrong SEO techniques with little results. The right SEARCH ENGINE OPTIMIZATION strategy needs to create “value” through the entire life time of your online business. Is your SEARCH ENGINE OPTIMIZATION plan the right strategy?
2 . Shooting in the dark
Most SEO experts you do not have a proper strategy in place to secure your own rankings. What’s amazing is that the customer feels SEO is not something they are going to understand, and don’t feel they need as well. This means your SEO tactics might be shooting darts in the dark hoping to strike the bull’s eye. Are you aware of the particular SEO strategies being used on your web site and do you understand them?
3. Lack of alignment
Most SEO action plans are not consistent, lack participation plus deep perspective into search engines. Several SEO experts build random links (from relevant sites) to your website which eventually does push the rankings, sometimes temporarily. But if you want to build a strong link reputation and generate life time traffic, then proper alignment is a must. Is your SEO strategy in alignment with the new hyperlink variables – consistency, relevancy, variety, progression, participation and age of links?
4. Playing follow the leader
Many SEO action plans play follow the leader i. e. your competitors. Most clients worry too much about the competitors (and their rankings) and lesser about the “value” they are creating. The SEO tactic that focuses on chasing after competitors is like a dog trying to capture its own tail. It’s always seems close, but yet the dog can never catch this. Is your SEO plan chasing its very own tail?
5. Wrong expectations
The majority of SEO action plans make higher claims and ranking guarantees. The majority of clients buy into this. The clients who buy into quick or inexpensive SEO schemes need to understand the targets and deliverables properly. If you do not understand your SEO tactic, how it works and why it works, then good luck for the same. Is your SEO strategy based on wrong expectations on either aspect?
6. Chasing a dream
Many SEO action plans present the particular dream of tons of traffic that will come to your website. Yes, there is business that will come, but the reality is getting business online is not always easy. It involves creating value, building a brand, communicating that brand, making the brand noticeable, understanding your target markets as well as your customer, and a long term vision. Which takes time. Is your SEO strategy chasing a dream, or is it grounded in reality following real world company principles?
7. The bigger the better
Many SEO action plans aim to focus on maximum number of web, user plus social communities while link building. And many clients get impressed with the big numbers. What to be kept in mind is that it’s not possible to participate in a lot of communities at the same time, and over a period of time. So bigger is not always much better! Do you have a SEO plan in place that focuses on “value and participation” rather than numbers?
8. Forgetting the customer
Most SEO action plans aren’t focused on the customer. If your potential customers are not getting any “value” from your SEARCH ENGINE OPTIMIZATION strategy then you are on the path to failure. Create value – create that value visible – results in conversions. Is your SEO plan creating value for your potential customers?
9. Are all SEO Strategies the same?
All SEARCH ENGINE OPTIMIZATION experts follow the same guidelines; nevertheless , all SEO’s don’t have the right SEARCH ENGINE OPTIMIZATION strategy in place to get you closer to your web business goals. So take your time to understand the particular SEO strategy you plan to implement and why you are choosing that SEO plan over others.
10. The incorrect SEO strategy
I believe there are simply no wrong SEO experts, but you will find SEO experts with the wrong SEO strategies.
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