Through the years, many new website design trends had sail: invariably, while some sank, some have taken off very successfully. Which website design trends were more than just fads?
Allow us to state the obvious: flat design may be the website design trend of the moment! Flat design is everywhere! Thanks to Microsoft’s Windows 8 and Apple’s iOS7, flat design will continue to be a greatly influential trend in website design.
The other big trend is responsive design. Responsive design means that the layout of a website is going to be adjusted in response to the elements such as the width of the gadget that a visitor is using to access the site. The functionality of the website itself at this point depends on the context that the website is utilized.
Instead of building separate mobile versions of your websites, a more integrated approach is preferred. Some website creative designers are even building for mobile first, with desktop and notebook versions now being treated as secondary. It is high time to re-think the user experience on smaller screens!
Since it eliminates the need for having several subdomains and duplicate content, an additional bonus for embracing responsive style might be in giving the websites a lift in the search engine results pages. The “mobile first” approach to website design may be the reason for the trend of using a lot of parallax scrolling, horizontal scrolling, column-based rolling and, to a chagrin of several designers, infinite scrolling.
Another website design trend that is probably influenced simply by mobile is the prevalence of plain and simple navigation. In an effort to reduce the amount of clicks needed to navigate around a website, developers are using lightboxes, overlays, expanding and repositioned tiles, in order to load just as much content as possible without actually launching a new webpage. Fixed navigation plus content are commonplace among recently designed websites. Dynamic backgrounds, be it video or moving backgrounds, will also be very trendy at the moment!
HTML5 is usually opening some new possibilities in website design. It is playing nice with CSS3 and jQuery. You can use CSS to replace images, which is another web site design trend that is likely to stick around for the long time. It would be a shame, though, for HTML5 usage to become a brand new Flash.
Visual storytelling is a large trend! Instead of telling your brand story using blocks of textual content, “say it” using photographs, icons, infographics and other means of visual manifestation. Combine your content and visuals in the mix that is irresistible to internet surfers of today who are living in a progressively visual world and have little endurance for your long paragraphs.
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The web has become less text-heavy, and it is a trend that is likely to continue in the future, so keep your text content clear plus concise!
Does that mean that the SEARCH ENGINE OPTIMIZATION copywriting is dead? Not really, it really is that the focus is removed from keyword-centric copy, at least at the moment, thanks to several Google updates targeting what the internet search engine sees as “keyword stuffing” along with other forms of spam. You certainly can’t get it wrong with writing with your audience in your mind: what you want is to emotionally connect with your prospects, and not try to feed a progressively fickle beast that Google offers turned into.