A great social media manager is, as Ron Burgundy would say: “The balls”.
It’s an undisputed fact that each business needs to be active in social media. The ever-changing demands of the modern-day consumer requires brands to think fast and adapt quickly in order to remain one step ahead.
The part of a social media manager has become a huge hit to the mass generation of socially-active internet users. It’s hard not to. Specially when some might think that you can earn a lot of money from posting Facebook updates. Hardly.
Being a social media manager is kind of like being a stand-up comedian. You have to quickly understand your audience and your engagement with them is vital. In order to accomplish this, you need to know if the audience is laughing at the jokes and you need to know this within real-time. If you can do this, then you have already won the crowd.
So , how can you become a social manager? More to the point, how can you become a great social manager?
The answer will be surprising to some. Firstly, you need to want it. Second, you have to love it. Third, you have to learn it. And even if you tick all these boxes, you should think about: “Am I a social person? ” If the answer is no, after that becoming a social media manager is probably not to suit your needs…
So let’s take a look at the statistics.
LinkedIn shows 57, 910 results for “social media manager”
Social media marketing has now overtaken porn as the quantity 1 activity on the web
97% of all consumers search for local businesses online
71% of consumers receiving a quick brand name response on social media say they would likely recommend that brand to other people
93% of marketers use social networking for business
In terms of difficulty associated with execution, nearly half (49%) of B2B marketers put social media marketing at the very top, followed by content marketing (39%), SEARCH ENGINE OPTIMIZATION (26%) and mobile (25%)
77% of B2B marketers use a weblog as part of their content marketing blend
On average, 25% of marketing funds are now spent on content development, delivery and promotion
78% of small enterprises attract new customers through social sites
When asked to rank their own company’s social business maturity on the scale of 1 to 10, more than half of global business executives provided their company a score associated with 3 or below
But the statistic that is most relevant to this article will be:
Just 12% of those using marketing feel they actually use it effectively.
Being a social media manager brings with it some key benefits within a freelance setting. The most recognisable being the truth that you are your own boss. You associated with decisions and answer to no one. You send the invoices and you established the policies. Heck, you could sit down in your underpants all day on the computer in case you wanted to.
The other is money. It is an in-demand role, but one which companies are still struggling to come in order to terms with. Some companies understand and understand the value social media could bring to their enterprise and are prepared to invest heavily in robust social media campaigns. Being your own boss, you can decide how to set your expenses and price accordingly.
Another attractive reason is the low barriers in order to entry. With low start-up costs and plenty of online resources (like this one! ) to rapidly decrease the learning cure, anyone can launch the freelance social management business within a short space of time.
I’ll tell you the story shortly but first, let’s discover the essential skills you’ll need to become an excellent social media manager..
You should have a good grasp of the basic marketing principles. Some training in marketing would be beneficial, yet otherwise you can find many quality resources online.
Your experience doesn’t necessarily have to be limited to life experiences. Perhaps you have managed your own social media profiles for some time? Do you know how to effectively maintain your very own social accounts and understand what customers expect?
I touched with this at the beginning of the article. If you are not a friendly person – someone who doesn’t such as communicating much and isn’t quite outgoing, then becoming a social media supervisor just isn’t for you. Sure, you can hide behind a keyword and keep track of for a while, but clients will usually want to meet, speak on the phone, or have Skype sessions at some point.
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You don’t have to have a Prince2 certificate, however, you do need to be able to manage projects and your time well. It’s common for social media manager’s to work with several clients at any one time. Keeping tabs on every thing is important so that it doesn’t get overwhelming.
Social media exists online. Therefore , you need to have a certain degree of computer literacy. Having good knowledge of social technologies will enhance your services and ensure you might be keeping up to date with the latest social trends and developments.
It kind of goes without having saying that if you’re going to be representing a company and engaging with their customers, then you will need to have strong communication abilities.
Companies tend not to want to employ people with no personality to act for their brand. It doesn’t resonate well with them, or their audiences.
I’ve touched on this a few times : social media is very fast-paced. Imagine if one of your social assignments was largely focused on customer service and you didn’t respond to customer complaints or queries to get weeks. People online want fast responses. Being able to fulfil these needs can stand your client (and you! ) in good stead.
To become a social media manager within a freelance capacity, you have to be a self-starter. You should be willing to go the extra mile plus take a few financial risks as you go along. If you don’t land a job that pays enough in one month, how will this particular affect you?
A great social media manager must be able to effectively accomplish a wide range of tasks.
You should always become very well organised when delivering social media marketing management services. I use all kinds of traditional tools like calendars, white planks and task lists to keep personally organised. I also use many on the internet organisational tools, such as: Thunderbird with regard to accessing all my email accounts in one place, Dropbox to easily discuss documents with clients and book marks to keep track of all the websites I frequently visit.
Being able to think campaigns through before they happen and sometimes thinking outside the box when needed, are great asset to have as a social media marketing manager. Clients tend to want to know the way you will do something before letting you do it, so being able to present a clear and concise strategy is essential.